Light Of The World
Social & Video Campaign
Entersquare served as a key creative partner to The Salvation Poem and Collide Media Group for the social media and video marketing campaign for the 2025 independent animated film Light of the World, shaping an integrated content strategy that fueled anticipation and audience excitement.
Highlights of the Entersquare team’s execution
Comprehensive Social Campaign – Developed and executed account strategy from account creation, content creation, and platform management from zero to 150K+ followers across platforms with 100M+ impressions across platforms.
Social Links:
Movie Instagram account
Movie Facebook accountLong-Form Docu-Style Features – Produced multiple behind-the-scenes features, including:
Music Video Content – Directed and produced the title song music video collaboration with Shane & Shane to expand audience reach and deepen emotional connection. “Light Of The World Medley by Shane and Shane”
Influencer Activation – Managed a micro-influencer campaign to spark grassroots engagement and expand visibility among faith-based and family audiences.
Screening/Premiere Reaction Coverage – Entersquare team captured 3 screenings, edited content and distributed red carpet premiere content, amplifying event energy and fueling conversation across platforms.
Earned Media Impact:
https://www.foxnews.com/media/disney-veteran-who-left-hollywood-christian-animation-brings-new-jesus-film-big-screen
https://www.animationmagazine.net/2025/07/watch-light-of-the-world-featurette-delves-into-the-design-animation-of-jesuss-story/https://www.christianpost.com/news/light-of-the-world-fulfills-filmmakers-lifelong-dream.html
The campaign combined storytelling, strategic social distribution, and influencer partnerships to create millions of impressions and measurable momentum for one of the most ambitious independent animated releases of 2025.